Amazing Industries

Expanded identity and collateral for Amazing Industries, an ideological startup and ongoing artwork by Brett Wallace.

Through speculative installations and performances, Amazing Industries is a brand that aims to explore and critique the future of work.

The brand's visual language largely hijacks office vernacular. This includes Powerpoint shapes, graphs, diagrams, and emoticons. In doing that, there's a direct reference to the imaginary of work and the workplace itself.

︎ Credits:
Design: Bárbara Abbês and Eduardo Palma
Photography: Bárbara Abbês, Eduardo Palma, Alejandro Torres Vieira and Brett Wallace
Typefaces: Romana and Platform