Lovecraft Country / Sanctum
![](https://freight.cargo.site/t/original/i/fe2a6013991c270675519319596f3ae0d9656ca417bfdc05c7decf981e355ec1/sanctum_hero.jpg)
![](https://freight.cargo.site/t/original/i/1ddc43e170b69589995f37a90f328f355b355ca5f4839f651a64680d3083ce2f/LC_Sanctum_teaser.jpg)
![](https://freight.cargo.site/t/original/i/a91785ec96633007218a33d402db81ef7c95725d2c24db4612ccafdd40c57d2d/LC_DarkRoom_SR.jpg)
![](https://freight.cargo.site/t/original/i/f493ce7bd1cc57f9e58349e04b1495b3b945ae6ce424782a1d66b631eaf05dde/e3a18f116502501.6064ecbda37bd1.jpg)
![](https://freight.cargo.site/t/original/i/c8815f5f6b676bb25091d6b5a9a23a34fd4d5dd7fdb18c9302fad063c4d675c9/events_sanctum1.jpg)
![](https://freight.cargo.site/t/original/i/3c1eb3e4ff0c352bce3094977cfa2c07bf4480b7d07d005fbe9f874c0a27d547/events_sanctum2.jpg)
![](https://freight.cargo.site/t/original/i/e061b02e9990bbcf2dec2678805895aebf8c61b3f6121ca843e1a1679ab274e2/events_sanctum3.jpg)
![](https://freight.cargo.site/t/original/i/60316bc178b0bb8b22a067526dc835176dbc8328b1346b873e8a78c4dc7a4026/sanctum-e2-01.jpg)
![](https://freight.cargo.site/t/original/i/a3ec509982b99fa9a0c98d77cb4eb8ffccf40a973190bc67871b700f60ae337b/pin_sanctum.jpg)
![](https://freight.cargo.site/t/original/i/ec388ac97221d1f8fbf72411481d8cdf4890acb238b9f13616e781d4dabf5219/sanctum_brochure.jpg)
![](https://freight.cargo.site/t/original/i/5aab72fb348a607247efb72ff82734cfb40fef1caeaf3dde2421cff93fb80412/sanctum_pin_brochure.jpg)
![](https://freight.cargo.site/t/original/i/d0d9aa1096db0dacd56866fbb57ffee20d67d5bb32cb42b88cb99a0b5b1c7d64/Sanctum_VRBoxes.jpg)
![](https://freight.cargo.site/t/original/i/e3e54118273ccf5c00bc7c1a7aafc306dc8c0967241c90483b15bcb3c0d9653f/sanctum_screen.jpeg)
To celebrate the highly anticipated series Lovecraft Country, HBO teamed up with The Mill to develop Sanctum – a series of three exclusive virtual reality events consisting of immersive theater, art installations, and a live concert inspired by the show.
As a freelance designer, I was responsible for creating the Sanctum logo, VR headset packaging, instruction brochure, iconography and collateral for this one of a kind event.
As a freelance designer, I was responsible for creating the Sanctum logo, VR headset packaging, instruction brochure, iconography and collateral for this one of a kind event.
︎ Credits:
Concept and development: The Mill
Creative Director: Rama Allen
Design Director: Sally Reynolds
Freelance Design: Bárbara Abbês
Photos: HBO and The Mill
Concept and development: The Mill
Creative Director: Rama Allen
Design Director: Sally Reynolds
Freelance Design: Bárbara Abbês
Photos: HBO and The Mill