Never Too Late Basketball
Brand identity for Never Too Late.
Never Too Late provides high-quality basketball training, instruction, and guidance for adults. Founded over 30 years ago NTL Basketball offers a competitive but collegial environment where people can hone and improve their hooping skills.
So much of sports related branding is about strength and speed. But what makes NTL truly unique is its balanced mix of competitiveness with a supportive environment.
This brand refresh steps away from the crowded sports space by bringing warmth and playfulness through its type, color choices and mascot. The mascot adds a subtle retro vibe to a bold but lovable identity. Let’s ball!
Never Too Late provides high-quality basketball training, instruction, and guidance for adults. Founded over 30 years ago NTL Basketball offers a competitive but collegial environment where people can hone and improve their hooping skills.
So much of sports related branding is about strength and speed. But what makes NTL truly unique is its balanced mix of competitiveness with a supportive environment.
This brand refresh steps away from the crowded sports space by bringing warmth and playfulness through its type, color choices and mascot. The mascot adds a subtle retro vibe to a bold but lovable identity. Let’s ball!
︎ Credits:
Design: Bárbara Abbês
Typeface: Caprasimo
Design: Bárbara Abbês
Typeface: Caprasimo