OUAL • Once Upon A Life
Brand identity for OUAL, an artistic, hands-on experience designed to help individuals reduce burnout, overcome creative blocks, and harness the power of play.
The design focuses on all the squishy parts that make us human and who we are. As such, OUAL's logo is anything but flat. To balance the warm, playful logo, the system uses a grid to add a professional, structured element to OUAL's creative playgrounds.
Using the Os to create patterns adds a celebratory feel to the brand assets. Black and white anchor the palette, complemented by a warm, inviting color palette.
The design focuses on all the squishy parts that make us human and who we are. As such, OUAL's logo is anything but flat. To balance the warm, playful logo, the system uses a grid to add a professional, structured element to OUAL's creative playgrounds.
Using the Os to create patterns adds a celebratory feel to the brand assets. Black and white anchor the palette, complemented by a warm, inviting color palette.
︎ Credits:
Design: Bárbara Abbês
Typeface: Host Grotesk
Design: Bárbara Abbês
Typeface: Host Grotesk