Mettle
Brand identity for Mettle, a problem-solving studio specializing in marketing and creative services.
A minimalist type-driven design system with modular, adaptable and, scalable interlocking pieces, speaks to the diverse culture and clients that Mettle represents.
While the brand is anchored in black and white, the color palette is inspired by the colors found in Chinatown where the studio is located. As such, there’s extensive use of almost primary colors complemented by a saturated hot pink.
A minimalist type-driven design system with modular, adaptable and, scalable interlocking pieces, speaks to the diverse culture and clients that Mettle represents.
While the brand is anchored in black and white, the color palette is inspired by the colors found in Chinatown where the studio is located. As such, there’s extensive use of almost primary colors complemented by a saturated hot pink.
︎ Credits:
Design: Bárbara Abbês and Eduardo Palma
Typeface: Ramabhadra
Design: Bárbara Abbês and Eduardo Palma
Typeface: Ramabhadra
Hungry for More
Titles, on-screen graphics, and identity for Hungry for More, a First We Feast documentary series.
Hungry for More chronicles the stories of chefs, home cooks, and entrepreneurs that represent the new vanguard of the food world—hustlers who have carved out their own lanes – all while bringing comfort to their communities and beyond.
This show is all about food, community and, place and not restaurants as a business. As such the visuals needed to feel familiar like eating a plate of comfort food or watching a Super 8 home movie of yourself.
Hungry for More chronicles the stories of chefs, home cooks, and entrepreneurs that represent the new vanguard of the food world—hustlers who have carved out their own lanes – all while bringing comfort to their communities and beyond.
This show is all about food, community and, place and not restaurants as a business. As such the visuals needed to feel familiar like eating a plate of comfort food or watching a Super 8 home movie of yourself.
︎ Credits:
Executive Creative Directors: Ryan Dunn and Wyeth Hansen
Associate Creative Director: Gina Batlle
Art Director: Warren Cochrane
Designer: Bárbara Abbês
Motion Designer: Dan Macnamara
Creative Operations: Bitna Kim
Photos and Videos: Complex
Typefaces: ES Nein and Caslon Doric
Executive Creative Directors: Ryan Dunn and Wyeth Hansen
Associate Creative Director: Gina Batlle
Art Director: Warren Cochrane
Designer: Bárbara Abbês
Motion Designer: Dan Macnamara
Creative Operations: Bitna Kim
Photos and Videos: Complex
Typefaces: ES Nein and Caslon Doric
Meadow
Visual identity, art direction, digital oversight and, collateral design for Meadow, a brand of intimates and loungewear for all bodies.
Meadow exists for a wide spectrum of people across needs. These multitudes are reflected throughout the many brand elements.
A contemporary spin to the hand-lettered logo reminiscent of lingerie ads and brands of the past is combined with an electric color palette. This combination balances boldness with simplicity and subtle sophistication and helps bring forward the fun and joyful spirit of the brand.
Meadow exists for a wide spectrum of people across needs. These multitudes are reflected throughout the many brand elements.
A contemporary spin to the hand-lettered logo reminiscent of lingerie ads and brands of the past is combined with an electric color palette. This combination balances boldness with simplicity and subtle sophistication and helps bring forward the fun and joyful spirit of the brand.
︎ Credits:
Art Director and Designer: Bárbara Abbês
Lettering Refinements: Flora de Carvalho
Photographs: Katie Thompson
Models: Janelle Anjouli, Kaija Sabbah-Ross and May Cheng
Shopify Development: Liana Shapiro / LS Digital
Typeface: Agrandir
Art Director and Designer: Bárbara Abbês
Lettering Refinements: Flora de Carvalho
Photographs: Katie Thompson
Models: Janelle Anjouli, Kaija Sabbah-Ross and May Cheng
Shopify Development: Liana Shapiro / LS Digital
Typeface: Agrandir
Nos Bares da Vida
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Titles, on-screen graphics, and identity for Nos Bares da Vida, a Globoplay and canal BIS music documentary series.
It’s not enough to have cold beers. The bites, the environment, the owner, and the servers are the soul of the bars and botecos of Rio.
So many classic songs were born within these spaces, where musicians spent nights improvising and keeping the legacy of Brazilian music alive. Nos Bares da Vida investigates the history of several of these notorious establishments in the city through their connections with music.
Hosted by acclaimed singer Teresa Cristina featuring Brazilian icons Alcione, Áurea Martins, Leoni, Léo Jaime, Alice Caymmi, Maria Luiza Jobim, Carlinhos 7 cordas, and Marina Íris.
It’s not enough to have cold beers. The bites, the environment, the owner, and the servers are the soul of the bars and botecos of Rio.
So many classic songs were born within these spaces, where musicians spent nights improvising and keeping the legacy of Brazilian music alive. Nos Bares da Vida investigates the history of several of these notorious establishments in the city through their connections with music.
Hosted by acclaimed singer Teresa Cristina featuring Brazilian icons Alcione, Áurea Martins, Leoni, Léo Jaime, Alice Caymmi, Maria Luiza Jobim, Carlinhos 7 cordas, and Marina Íris.
Os Hassums
Despite the chaos, the must-see spots, the food poisoning, and the lost-in-translation moments, the memories of family vacations are preserved in the poorly framed photos and the laughs shared over the pickles encountered along the way.
In "Os Hassums", comedian Leandro Hassum embarks on a motorhome journey with his family through the United States and explores the pains and delight of traveling with loved ones.
The show's identity takes a contemporary spin on the retro and kitsch visuals associated with travel postcards, motorhomes, and motel graphics adding saturated colors and expressive type to their air of faded glory.
In "Os Hassums", comedian Leandro Hassum embarks on a motorhome journey with his family through the United States and explores the pains and delight of traveling with loved ones.
The show's identity takes a contemporary spin on the retro and kitsch visuals associated with travel postcards, motorhomes, and motel graphics adding saturated colors and expressive type to their air of faded glory.
︎ Credits:
Design: Bárbara Abbês
Motion Design: Renan Vasconcelos
Typeface: BN Dime, Bandit, BN Grizzly, Banco, Oakley, Albuquerque, Fraunces and Eubie Script
Design: Bárbara Abbês
Motion Design: Renan Vasconcelos
Typeface: BN Dime, Bandit, BN Grizzly, Banco, Oakley, Albuquerque, Fraunces and Eubie Script